Paul Cauldwell
As Vice President of Business Development and Innovation, Paul is responsible for driving Andrews Medicine's growth through strategic partnerships with healthcare systems, universities, and elite sports teams.
Paul Cauldwell is a highly accomplished sales executive and strategic growth leader with over 18 years of experience in human performance program leadership. He has a proven track record of driving multimillion-dollar revenue growth and forging strategic partnerships across retail, sports, fitness, and tech sectors.
As the Vice President of Business Development at Therabody, Paul spearheaded global business development initiatives that positioned Therabody as a leading wellness technology brand. He orchestrated cross-functional sales and marketing strategies that built strategic partnerships with premier organizations across MLB, NFL, NBA, PGA, F1, and top tech firms including Google, LinkedIn, Tesla, and Intel. He also drove multi-channel expansion, securing national retail distribution with major retailers like Walmart, Target, Best Buy, and Amazon.
Prior to Therabody, Paul served as the Director of Performance at EXOS for over a decade. In this role, he was responsible for creating and operationalizing performance programs for the Mayo Clinic, UCLA Health, Novant, Department of Defense, SOCOM, Fortune 500 companies, and collegiate and pro sports teams.
A recognized thought leader and subject matter expert, Paul has spoken at events worldwide on topics including strength program design, regeneration/recovery, injury prevention, acceleration and multidirectional movement mechanics, plyometrics, and energy system development.